About Us


The Birder's Store is operated by birders for birders and is based at our store in Worcester, England. Established in 2009, we have a proven track record for promptly and efficiently sending bird-related products around the globe. To read what past customers have said about us, please see our testimonials page.

Please note that all the products offered for sale on this website are GENUINE UK STOCK so you can be assured of a first class service should you experience a problem after purchase. We also thoroughly check all optics prior to dispatch to ensure that they are fit for purpose and reduce the risk that you receive faulty goods. The majority of products are also available to view in our Worcester store.

Meet our team

Brian Stretch

Brian is the founder and owner of The Birder’s Store, launching the business in early 2009. Developing an interest in birds from an early age, Brian became a member of the Young Ornithologists Club in 1979. Birding his local patch at Grimley in his home county of Worcestershire since 1998 he has found numerous rare and scarce birds over the years. A previous county bird recorder, he also founded and still runs the popular ‘Worcester Birding’ website which keeps local birders up to date with all the latest bird sightings of interest across the county. More recently he has developed a keen interest in the birds of India having made numerous visits to the country.


Bev Goodfellow

Bev joined the team as the assistant manager of The Birder’s Store in 2017, with a keen interest in optical equipment and local wildlife.  A familiar face in St John’s from her time in nearby St John’s Post Office, Bev has developed knowledge on equipment in the store to help the birding community and those taking up birding for the first time.


Craig Reed

Craig joined the team in 2018 following his time at university where he gained a degree in wildlife conservation. A keen birder, Craig can often be found conducting bird surveys in the Wyre Forest during the spring and summer months whilst also enjoying birding further afield, particularly in East Anglia, Pembrokeshire and Spain. He also enjoys the art of digiscoping and some of his work can be viewed on his own YouTube Channel.